Agency creatives come together to advocate for nature

With studies indicating that many people in Britain don’t feel connected to nature, two non-profits – Purpose Disruptors and Glimpse (known for its headline-grabbing campaigns for charities) – have launched a ‘pop up agency’ to encourage people to interact with the great outdoors.

Creative teams from five UK agencies – Wieden+Kennedy, The&Partnership, Oliver, Amplify and Leo Burnett – have been brought together to help Agency for Nature achieve its purpose. Each duo has produced a campaign responding to a brief that challenged them to create “hype for a nature-connected lifestyle”. The campaigns will be rolled out across social media, billboards and digital touchpoints.

To read the full article, visit Creative Review.