Reesa Teesa: WTF Is She?

​In case you were living under a rock, asleep, or daydreaming at your job last month, you might have missed a woman from Atlanta, USA, Reesa Teesa, breaking the internet. Not Kim Kardashian. Reesa Teesa.

The brand world is confused. 10-minute long TikToks, all gaining over a million views rapidly and counting after posting. An unheard voice, respectfully unheard because in the media and talent world, she most likely wouldn’t have even been recognised as a Mirco influencer. Reesa Teesa, the unheard voice of the year so far, dumps a 50-part series of 10-minute-long videos with over 100 million views and counting on TikTok. Oh no, she did. Breaking all the so-called TikTok cheat codes or rules. The algorithm must be broken, right?

Depending on what you deem as broken, I am not here to go into depth about her jaw-dropping content about her “pathological liar” of an ex-husband, aka “the United Nations of red flags”; there are already so many think pieces that breakdown the phenomenal in detail.

I am here to reaffirm the power of storytelling.

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