Shopping Bag (0)
Your shopping bag is empty
Listen Better
Amplify + Sonos help Londoners #ListenBetter with speaker amnesty...
Challenge:
Amplify were challenged to bring Sonos’ global ‘You’re Better Than This’ campaign to life through an engaging experience that left Londoners with a smile on their face.
Insight + Strategy
The way people feel about music isn’t often reflected in how they listen to it – music lovers have given up quality for convenience. This campaign alerted music lovers to their listening fails, showing them that their music deserves better with an artistic twist.
Solution
#ListenBetter
Amplify created a speaker amnesty so consumers could swap their ‘Listening Fails’ for a better solution - the Sonos PLAY:1 - and see their old speakers transformed into art. Over three packed days, we turned a small-but-powerful speaker into one of the most eye-catching centrepieces in London.
Long before sunrise, hoards of music lovers began queuing up outside our stand at the entrance to King’s Cross with their Listening Fails; the first 300 being rewarded with a brand new Sonos PLAY:1 and the following 500 getting a 20% discount. While this played out, our team of artists from local collective MADE transformed the donated speakers into an incredible sculpture live on site.
482k
Social Impressions
2,000
Consumer Engagements
1m+
Commuter Witnessed Activation