Immersing audiences through the power of technology.

Our research, innovation, and tech capability explores new advancements in technology, helping our clients think and act outside the box, crafting narratives and concepts to challenge and engage new and existing audiences.

We’re continually reimagining how we engage, immerse and entertain audiences by breaking and disrupting media formats through the application of tech and innovation to create campaigns that blur the lines between physical and digital worlds, with narrative and storytelling at the heart.

Through this, we’ve explored the use of AI to build brand worlds, deep-diving into models that use pose detection, sentiment analysis, generative image creation and music creation broadening the horizons of what is possible.

We don’t restrict our thinking to traditional marketing channels but create work inspired and influenced by the technologically rich world around us, all so that we can help our clients make an impact. From launches to conferences to content-driven campaigns, we have found the perfect formula for bringing technology into the hands of the consumer using a multitude of channels to go even further.

That's why our specialist team of experts have launched FUTURES. An innovation practice with a focus on driving culture and human connection. FUTURES is part of Amplify’s continued mission to help brands build worlds and break formats with a dedicated offering harnessing the power of emerging technologies to create memorable brand stories and experiences.

Find out more about FUTURES here.