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Activation Agency.

    We pioneer brand activation.

    Having championed the concept of ‘brand experience’, Amplify is known for being at the forefront of the changing approaches to creative marketing and the broader cultural landscape. Through a powerful mix of strategic thinking, creative bravery, cultural connection and executional excellence, we understand how to unearth creative and cultural opportunities on behalf of our clients.

    We work with some of the most progressive and innovative brands worldwide and were recently named Campaign's Brand Experience Agency of the Decade. As an agency, we take pride in pioneering the untraditional with the rigour of the traditional.

    We challenge pre-existing perceptions in traditional advertising and keep creativity and culture at the core.

    Amplify's holistic approach optimises every one of those consumer-brand interactions. We are experts at crafting rich brand stories and delivering them through engaging experiences to forge authentic and long-term connections with your audience (and the things they love). We help brands build those lasting, meaningful connections with integrated solutions - physical and digital, live and on-demand, or a hybrid mix of all of those - using experiences, events, content, social, PR, partnerships and other types of brand activation.

    We bring brands to life all over the world…

    As a brand activation agency, we help you bring your brand - its identity, its personality and its values - to life, shifting the relationship with your audience from transactional to relational. This is why we define brand experience as all the interactions consumers have with a product, service, or brand: just as your perception of someone is based on every interaction with them - direct or indirect, online or offline - so is your perception of a brand.

    It is informed primarily by your senses, by everything you have seen, heard, even felt, smelt or tasted about it. As a result, a key challenge for brands is to stimulate their audience’s senses to create positive and lasting impressions – and the more senses are involved, the stronger the memory.

    We turn consumers into brand fans…

    Today, consumers are searching for brands that not only share their beliefs and values but also positively impact the world around them. They want brands with character, brands that think, talk and act like people but also directly interact with them. We always put the audience at the heart of everything we do, starting with real people, not demographics.

    Having a connection with someone is deep-rooted. It’s emotional. A feeling. A relationship.

    Because when you have a connection, everything just clicks. This applies just as much to brands as to people. And when they feel a connection, they will give their love, their passion and voice to those brands.

    By placing narrative design and storytelling at the heart of everything we create, our client’s audiences feel that desired connection.

    Our audiences are captivated by the story and the narrative design, and in turn, they want to be part of the story. This turns our campaigns into content engines with stories designed to be shared.

    Amplify's role is to design and optimise brand activations and marketing campaigns with audience participation and shareability in mind cementing your brand’s wider influence on culture. Through original storytelling and immersive experiences, we effectively turn brands into content engines, media platforms and cultural producers in their own right.

    • Wonder

      We strive to push the boundaries of what is possible across all business experiences and touchpoints though insight led, audience first thinking and delivery. Headquartered in London and operating all over the world, Wonder work with some of the most progressive brands including Google, Santander, Adobe and Canva.

      We help brands connect with the people that matter most to them across every business touchpoint. From conferences and live events to staff engagement strategy, logo-to-live brand playbooks, sponsorship activation, exhibitions and more, we create and translate big campaign ideas into real-world experiences.

      As B2B event specialists, Wonder helps bring your customers closer to your brand, product and mission by creatively communicating your business message and driving tangible results. We challenge outdated perceptions in B2B marketing, leading with bold creativity routed in audience-first thinking. We do this by first wondering what’s possible before making it a reality.

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    • Seed

      With over 10+ years of expertise Seed can help brands understand, influence and connect with students and Gen Z on campus, in culture and beyond. Whether it's creating a secret music festival or a touring experience, designing a hype-building campaign with TikTok creators or increasing sign-ups through ambassador activations and paid social, Seed’s knowledge can help brands to build lasting relationships with the next generation.

      Seed is a multi award winning student and gen z marketing agency that specialise in creative, student-focused campaigns that work for some of the biggest brands in the world. They are fuelled by a network of 10,000 creative and aspirational students who help them to shape and deliver campaigns that are culturally relevant to the ever influential student audience. From year long strategies to tactical campaigns at key moments in the year, Seed create authentic campaigns and experiences that students will really connect with.

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    Brand Experience Agency of the Decade