Amplify adds Canva, PlayStation and Levi’s to client roster, makes three senior promotions

Amplify has recently added Canva, PlayStation and Levi’s to its client roster, with the agency’s remit for each brand focusing on brand experience services.

In light of the recent business growth, Amplify has boosted its leadership team with three senior promotions.

After three years as creative director, Tim Baggott has been elevated into the executive creative director position. Baggott has also has significant experience in creative roles across design company AKQA, VML (now VMLY&R) and Universal Music Group.

Karina Munoz has also been promoted into a new role as head of clients, following two and a half years as business director. Munoz’ experience extends to more than six years in New York at MKTG, then MKG, as well as several agencies locally.

Finally, Claire Hewitt has stepped up to executive producer, after holding a role as senior producer for three and a half years. Hewitt has more than 12 years of industry experience, having also spent a further three years as senior producer at Amplify earlier in her career.

Amplify managing partner Gareth Davies said: “We’re excited to partner with these iconic brands to deliver experiences that create authentic and meaningful connections. We’re equally thrilled to be able to strengthen our growing business by promoting from within our own ranks.”

“Our creative culture provides a home for exceptionally talented individuals like Tim, Karina, and Claire. These promotions will extend the impact and influence their thinking and craft has on our business and our work for valued client partners.”

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