Amplify scores 9/9 in Campaign School Reports 2019

SCORE: 9

AGENCY'S OWN SCORE: 8

LAST YEAR'S SCORE: 9

One can’t help admiring Amplify for its creative ambition and positive work culture. It has substantially bolstered its creative firepower following the arrival of its first executive creative director Jeavon Smith just two years ago. His impact in shaping the impressive creative studio has been profound, growing it from just six people to a team of 25 and earning him a promotion to partner and director in October 2018.

Last year marked 10 years since the agency’s launch and the confidence that comes with that was reflected in a growing client list, which includes recent wins across sectors from tech to FMCG. And the work is getting bolder, as displayed in the audacious interpretation of Google’s Curiosity Rooms (pictured), for which in 2018 the experience moved from a two-day pop-up to a five-week, content-rich activation steered by Amplify.

The acquisition of student marketing agency Seed took billings to £25m, and a march overseas has commenced, with Amplify setting up shop in Australia, with founding clients Google, Spotify and Campari.

Meanwhile, Amplify continues to highlight its creds in the youth culture space, with the launch of research and film platform Young Blood 2: the Formula is F*cked.

And when it comes to internal culture, the agency has cultivated loyalty, with 24% of staff clocking up five years or more in service. In addition its senior leadership team is 64% female with BAME representation of 15%.This agency is really coming into its own, winning Campaign’s Brand Experience Agency of the Year and having the "Most Admired Agency" accolade bestowed on it by its experiential peers in Campaign’s "Future of Branded Experiences" report. It remains the agency that established players openly admire and younger contenders turn to for creative inspiration.

2018 in the agency's words

"We created and delivered our most ambitious work to date, finishing the year with Google’s ‘Curiosity Rooms’. We won 13 new clients taking our total billings from £13m to £25m. We launched a major update to our Young Blood research and film platform. We successfully grew the creative team from six to 25 increasing the breadth and scale of our capability Amplify set up shop in Australia with founding clients Google, Spotify and Campari. Happy days! Amplify was named Campaign’s ‘Most Admired Agency’ and Seed won ‘Event Team of the Year’."

To read the announcement, head to Campaign for the full article.