LEGO Turned Kids' Ideas Into a Playground

LEGO's ongoing "Rebuild the World" campaign has centered on the astounding creativity of kids' own imaginations. Now, children's wild ideas have fueled the brand's new playground in New York City.

LEGO worked with experiential agency Amplify and artist Hebru Brantley to build the experience, called "Fly Away Isles," in West Harlem. It's inspired by the ideas of local children from a non-profit youth development organization, The Brotherhood Sister Sol (BroSis).

Brantley worked with the kids to turn their ideas into reality; they include a rocket soaring through clouds, pyramids inspired by volcanoes and stepping-stones that transport visitors between colorful islands. The installation also includes Brantley's first mural in New York, adding to his work in Chicago and other cities across the country. Amplify came up with the creative concept and built the play space in collaboration with LEGO.

The playground opens today (Aug.10) in Johnny Hartman Plaza, 140 Hamilton Place, New York, on LEGO's 90th Anniversary, which the company is celebrating with its first-ever "World Play Day." It will be open to the public until Nov. 5, with the mural displayed until July 2023.

LEGO's ongoing "Rebuild the World" campaign has centered on the astounding creativity of kids' own imaginations. Now, children's wild ideas have fueled the brand's new playground in New York City.

LEGO worked with experiential agency Amplify and artist Hebru Brantley to build the experience, called "Fly Away Isles," in West Harlem. It's inspired by the ideas of local children from a non-profit youth development organization, The Brotherhood Sister Sol (BroSis).

Brantley worked with the kids to turn their ideas into reality; they include a rocket soaring through clouds, pyramids inspired by volcanoes and stepping-stones that transport visitors between colorful islands. The installation also includes Brantley's first mural in New York, adding to his work in Chicago and other cities across the country. Amplify came up with the creative concept and built the play space in collaboration with LEGO.

The playground opens today (Aug.10) in Johnny Hartman Plaza, 140 Hamilton Place, New York, on LEGO's 90th Anniversary, which the company is celebrating with its first-ever "World Play Day." It will be open to the public until Nov. 5, with the mural displayed until July 2023.

To read the original article,visit AdAge.