An exploration of youth culture | The Research
The Research
Our white paper is the in-depth analysis and amalgamation of the qualitative and quantitative elements of the research. We have looked at the prevailing attitudes and beliefs of our audience in the context of world events, trends, the political and financial climate and overlaid this with direct quotes.
Of the 2,023 18-30 year olds interviewed, the data can be cut by age group (18-21, 22-25, 26-30), gender, region, city, ethnicity and socio-economic group on request.
Subjects Covered
Drop it like it’s hot: How they spend it
Booze-lite: Sober socialites + the end of hedonism
Bite or flight: The new landscape of food + drink
Hitting the right notes: Music, brands + influence
Getting tech close + personal: Technology, connections + relationships
Your formula doesn’t fit: Get right with your audience
To find out how we can help your brand connect more authentically with this hard to reach audience contact tosh@weareamplify.com
