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    The future of people and partnerships.

    We believe in the power of getting under the skin of real people to help brands understand their potential role in culture. Creators, influencers, talent and communities are an extension of a brand’s audience and have the power to influence everything from cultural relevance to buying decisions, and so we believe understanding the power of collaborations is key to brand success.

    We believe the future of great collaborations stems from an equal and exciting value exchange, for not only the brands and the people or entities they want to collaborate with, but also the audience they’re targeting and the part of culture they’re engaging with.

    We know that it’s difficult to decide where to sit on the scale of relevance and reach when it comes to collaborations. Authentic partnerships can take many forms, bringing together creators, communities, talent, influencers, platforms, places, brands, entities, communities and more, but a pragmatic and progressive approach rooted in culture is what differentiates between ‘brand badging’ and a real collaboration with co-creation at its heart.

    As part of the Strategy, Culture and Communications team, led by Dan Minty and Sophy Critoph, the day-to-day Creators, Communities and Partnerships offering is led by Lara Macalpine and Rachel Matovu, who with their PR, Talent and Communications backgrounds, offer end-to-end progressive strategies and solutions for earned reach. Whether it’s experience programming and creative content campaigns, or brand-fronted campaigns and long-term brand ambassador programmes that you need support with, we deliver unique and effective solutions for your needs.

    Contact lara@weareamplify.com to find out more.

    • Insights from brands + creators

      As part of Co.Labs - our evolved Creators, Communities and Partnerships offering. We’ve had some thought-provoking and brilliant conversations with brands and creators alike. Two roundtable discussions - one creator-led and one brand-led - have uncovered fresh and rich insights into the next era of the world of partnerships - how the value exchange is evolving and how to get the most from short and long-term collaborations.

      Recently, we brought together the world’s best brands to discuss our collective experiences, ideas and challenges surrounding the world of collaborations - from A-listers and content creators, to brand, community and media partnerships. It’s a session that uncovered first-hand insights from our creator-led roundtable to inform future briefs, and swap stories with like-minded marketers.

      We love to chat about the world of creators, communities and partnerships - if you’re brand-side and have a challenge, opportunity or the start of an idea that you’d like to explore further, please get in touch.

      emmaw@weareamplify.com

    • A new era of creator partnerships

      We were keen to understand and better educate clients as to what creators want from brands and brand experiences and how they see the future of partnerships.

      So we partnered with SevenSix Agency to recruit 10x influential creators representing different ages, ethnicities, identities and creator sectors for a closed roundtable discussion focussed on opportunities, pain points and the future of collaboration.

      Read the report

    • The next wave of brand partnerships (coming soon)

      Partnerships, whether with brands or cultural talent, are absolutely crucial to any client looking to drive business transformation through the power of culture. Ever present in any cultural marketing strategy, what makes a successful one is something that constantly fluctuates and evolves as the efficacy of partnerships has come to be largely dependent on social traction, cultural authenticity and captivating storytelling. We look at what the future might hold for brands navigating a landscape of partnership saturation, analysing the good, the bad and the ugly and arriving at key takeouts for any brands looking to crack the art of partnerships.

      Contact lara@weareamplify.com to be the first to receive this.

    Brand Experience Agency of the Decade