The billboard is evolving.

Amplify is a global creative agency, specialising in experience and culture.

As an agency, we take pride in pioneering the untraditional with the rigour of the traditional.

Amplify was founded to create big ideas, stories, campaigns, platforms, experiences and activations that can be shared and amplified by everyone, through every touchpoint and across the entire marketing mix.

Having championed the concept of ‘brand experience’, Amplify is known for being at the forefront of the changing marketing and cultural landscape. Through a powerful mix of strategic thinking, creative bravery, cultural connection and executional excellence, we understand how to unearth creative and cultural opportunities on behalf of our clients.

We work with some of the most progressive and innovative brands worldwide and were recently named:

Campaign's ‘Brand Experience Agency of the Decade’.

We challenge
pre-existing perceptions
in traditional advertising and
keep creativity at its core.

As a creative experience agency, we help you drive brand reappraisal and brand love by reconnecting your brand with your audience through culture. We do this by authentically joining the dots between people, brands and culture to shift the brand's relationship with the audience from purely transactional to relational.

This guiding philosophy has led us to become the antithesis of traditional ad-land. We don’t restrict our thinking to particular channels or brand touch points but create work inspired and influenced by the culturally-rich world that surrounds us, all so that we can help our clients contribute to culture in a meaningful way.

Innovating digital OOH through
disruptive entertainment-led media.

Traditionally, media channels such as out-of-home (OOH), specifically digital-out-of-home (DOOH), have been neglected in the creative process. Often seen as a bolt-on to the glossy TV ad or social-media influencer campaign, this channel is primed for disruption.

The combination of emerging technologies and the continually blurred lines of channels, disciplines and mediums ensure that this channel will only gain more traction within the marketing mix.

Creative uses of 3D imagery are being used to sell everything from movies to video games to sneakers. The last couple of years has seen a surge in the use of anamorphic billboards. From product to IP and beyond, the format can be used to tell stories and subvert expectations.

From the first global anamorphic moment, to the world’s first live action billboard, Amplify continues to innovate and disrupt the media landscape. Creating a canvas for worldbuilding and storytelling, we create big ideas, campaigns, experiences and platforms that are designed to be amplified at every touchpoint.

3D billboards are not only
experienced through the
eyes of the IRL audiences…

…but through the screen of UGC or accompanying curated filmed content. This opens up worldbuilding and storytelling opportunities beyond whatever 60-second narrative is being told on the side of a building, allowing post-production and context to be added.

We believe that by approaching brand building through the lens of entertainment, brands can create even more compelling and engaging environments for stories and audiences to inhabit. By adopting this approach, we help brands build lasting, meaningful connections with integrated solutions - physical and digital, live and on-demand, or a hybrid mix of all of those - using experiences, events, content, social, PR, partnerships and other types of brand activation.

Amplify design and craft brand-building campaigns with audience participation and shareability in mind, cementing your brand’s broader influence on culture. Through original storytelling and immersive experiences, we effectively turn brands into content engines, media platforms and cultural producers in their own right, building brand worlds to engage and excite.