Whilst Amplify are lucky enough to work with a breadth of audiences, it is always the influential younger audiences we look to for inspiration, creativity, collaboration, innovation and generally see 'what's next?'.
Through our shared personal and work experiences on a variety of cutting-edge youth brands we continue to find the younger audiences both positive and pragmatic. This is despite a backdrop of growing up in a time where the gap between 'the haves' and 'have nots' continues to grow, opportunities previous generations have enjoyed no longer exist and they continued to be unfairly badmouthed from some sectors of mass and mainstream media.
Amplify's social mission is to 'connect with, enable and champion young creative talent, from all walks of life’. We believe every creative person should have access to opportunities that could change their lives. To achieve overall change in our agency and the industry, we must prioritise disrupting the talent pipeline and levelling the playing field to ensure everyone has fair access. We believe we have a collective responsibility to 'pass the baton', and we try to lead by example.