Reimagining out of home

Amplify is a global creative agency, specialising in experience and culture.

As an agency, we take pride in pioneering the untraditional with the rigour of the traditional.

Amplify was founded to create big ideas, stories, campaigns, platforms, experiences and activations that can be shared and amplified by everyone, through every touchpoint and across the entire marketing mix.

Having championed the concept of ‘brand experience’, Amplify is known for being at the forefront of the changing marketing and cultural landscape. Through a powerful mix of strategic thinking, creative bravery, cultural connection and executional excellence, we understand how to unearth creative and cultural opportunities on behalf of our clients.

We work with some of the most progressive and innovative brands worldwide and were recently named:

Campaign's ‘Brand Experience Agency of the Decade’.

We challenge pre-existing perceptions in traditional advertising and keep creativity at its core.

As a creative experience agency, we help you drive brand reappraisal and brand love by reconnecting your brand with your audience through culture. We do this by authentically joining the dots between people, brands and culture to shift the brand's relationship with the audience from purely transactional to relational.

This guiding philosophy has led us to become the antithesis of traditional ad-land. We don’t restrict our thinking to particular channels or brand touch points but create work inspired and influenced by the culturally-rich world that surrounds us, all so that we can help our clients contribute to culture in a meaningful way.

We turn consumers
into brand fans…

Today, consumers are searching for brands that not only share their beliefs and values but also positively impact the world around them. They want brands with character, brands that think, talk and act like people but also directly interact with them. We always put the audience at the heart of everything we do, starting with real people, not demographics.

Having a connection with someone is deep-rooted. It’s emotional. A feeling. A relationship.

Because when you have a connection, everything just clicks. This applies just as much to brands as to people. And when they feel a connection, they will give their love, their passion and voice to those brands.

By placing narrative design and storytelling at the heart of everything we create, our client’s audiences feel that desired connection. Our audiences are captivated by the story and the narrative design, and in turn, they want to be part of the story. This turns our campaigns into content engines with stories designed to be shared.

Traditionally, media channels such as out-of-home (OOH), specifically digital-out-of-home (DOOH), have been neglected in the creative process. Often seen as a bolt-on to the glossy TV ad or social-media influencer campaign, this channel is primed for a resurgence.

Innovating digital OOH through disruptive entertainment-led stories.

The billboard is evolving...

Creative uses of 3D imagery are being used to sell everything from movies to video games to sneakers. The last couple of years have seen a surge in the use of anamorphic billboards.

From product to IP and beyond, the format can be used to tell stories and subvert expectations.

And when we talk about content that travels, in reality, the primary way these 3D billboards are experienced is not necessarily through the eyes of the IRL audience at ground level but through the screen of UGC or accompanying curated content output.

This opens up the worldbuilding and storytelling opportunities beyond whatever 60-second narrative is being told on the side of a building, allowing post-production and context to be added.

Creating a canvas for storytelling and worldbuilding.

From creating the
world’s first live-action
anamorphic DOOH campaign...

...to flipping anamorphic on its head to launch the next chapter of a global cultural gaming phenomenon, we lead from the front, embracing disruptive media that create cultural moments that become cultural currency as they are innately shareable on social media.

We believe that by approaching brand building through the lens of entertainment, brands can create even more compelling and engaging environments for stories and audiences to inhabit. By adopting this approach, we help brands build lasting, meaningful connections with integrated solutions - physical and digital, live and on-demand, or a hybrid mix of all of those - using experiences, events, content, social, PR, partnerships and other types of brand activation.

Amplify design and craft brand-building campaigns with audience participation and shareability in mind, cementing your brand’s broader influence on culture. Through original storytelling and immersive experiences, we effectively turn brands into content engines, media platforms and cultural producers in their own right, building brand worlds to engage and excite.