Our take on
people, brands + culture.

Proud to be thought leaders

Amplify is known for being both progressive and a thought leader in our industry, offering a calm, considered and reassuring voice as we help brands navigate this exciting but sometimes challenging world. We share Amplify's take on the world through our own channels, initiatives, workshops and webinars.

We share our comments and opinions across key industry titles from creative to cultural and from marketing to mainstream. We regularly feature in titles including; AdWeek, BBC, Campaign, Clio, Creative Review, The Drum, Forbes, Little Black Book and Washington Post.
Check out our News + Opinions below.
Culture Briefings

Everyone talks about moving at the speed of culture, but what does that really mean? It’s a matter of adaptability and responsiveness, but ultimately it’s about being tuned in to what’s happening in the lives of your audiences. That intel is the first step towards keeping pace with how cultural habits and behaviours are evolving every day, reflecting those and continuing to keep your brand in the conversation. When the speed of change is accelerating and the cultural landscape is more fragmented and diverse than ever, brands need a way to orient themselves in what’s happening now.

Culture briefings help our clients stay up to date with what’s happening in the industry and on top of the perpetually zig-zagging zeitgeist. Providing an of-the-moment pulse check on everything from media innovations to women’s football, from the latest in youth beauty to the shape of brand experience, Culture Briefings are a field guide to what’s happening in culture right now.
Check out Culture Briefings
Young Blood

Amplify's ongoing Young Blood research, and film platform was created in 2016 to help us understand the hope, fears and realities of young people growing up in the world today. By sharing the research and findings, we encourage and endeavour to use the Young Blood platform as a positive voice and to challenge misconceptions.

We not only use the findings to ensure all of our work is relevant and effective but to keep things cyclical, giving back to youth communities in different ways, from recruitment programmes to mentoring. We use our research, networks, partners and our diverse strategy team to dive deep into the people and cultures we’re interested in, which enables us to make our work hyper-local as well as globally consistent.

Check out Young Blood