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Unboxed
Amplify helps unbox YouTube for Australian advertisers...
Challenge
Amplify were challenged to create an experience for YouTube that would showcase the effectiveness of advertising to Australians on the platform and inspire future use and consideration with media executives.
Insight + Strategy
It can be hard to connect on a local level when you’re an online, global media brand, especially when you’re vying for media budgets that are well established, understood and local.
Win hearts and minds by taking guests visually and physically through the world of advertising. Leveraging local and global YouTube experts in order to provide valuable insights and encourage increased consideration for ad spend with YouTube.
Solution
YouTube Unboxed.
Creating the online world of YouTube, offline.
Our audience are media decision makers. There isn’t much they haven’t seen before, so to get their attention we got creative by making their offline environments as stimulating as what can be discovered online.
Alongside keynote speakers, workshops and audience participation we created a visually rich stage inspired by the advertising meccas of Time Square, Piccadilly Circus and Shinjuku, which became a physical manifestation of the wealth of content found on the platform and showcased the effectiveness and visual drama that can be created by advertising on YouTube.
1,067
guests
8
sessions
4
live event days across Sydney and Melbourne