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Jordan x Nigel Sylvester

    Amplify + Jordan celebrate the launch of the new AJ4RM at Footlocker Barbès in Paris starring Nigel Sylvester...

    Challenge

    To authentically connecting Jordan with the Parisian bike community whilst celebrating the new Jordan x Nigel Sylvester AJ 4RM sneakers launch, with the ambition of standing out during the Olympic Games period.

    Insight + Strategy

    The strategy was to give a voice to Paris' emerging biker community, showcasing their culture and creating a platform for them to learn from and interact with one of the most iconic BMX riders in the world, Nigel Sylvester.

    Solution

    Jordan x Nigel Sylvester

    A takeover at Footlocker Barbès where the Parisian bike community had the chance to meet their idol and learn more about his journey and his special relationship with Jordan, through an insightful talk hosted by Marc-Henri Ngandu. Guests had the opportunity to participate in a raffle while enjoying DJ Rakoto's bangers.

    A celebratory moment for the community, and an inspiring way to launch the new Air Jordan 4RM.

    Brand Experience Agency of the Decade