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Join the Revolutionaries
Amplify + Revolut celebrate 50M app users with ‘Join The Revolutionaries’…
Challenge
Use the milestone of 50M global customers as an opportunity to build awareness, trust and drive acquisition in the run up to the launch of Revolut’s new brand platform that repositions them from tech and finance brand to lifestyle, creating an unmissable campaign that positions Revolut as the most future-thinking and culturally relevant bank in the sector.
Insight + Strategy
‘The Revolutionaries’: an epic two-day district-wide takeover celebrating figures who have challenged norms and pushed boundaries. The Outernet venue, synonymous for the transformative tech of Revolut, gave an incredible canvas for creativity, harnessing the power of their technology to transform the London landmark into a beacon for our Revolutionaries…
Solution
Join the Revolutionaries.
Revolut customers were given access to the biggest names in music, fashion, sport, gaming, travel, entertainment and business, culminating in an exclusive headline performance from Charli XCX ahead of her sell-out tour.
We produced a free immersive exhibition over the 4 story tall DOOH screens that transported guests straight from Tottenham Court Road tube station to a journey through the ‘Road to Revolutionary’ - highlighting the common threads that connect our Revolutionary talent together.
Programming included an interactive session with Revolut founder, Nik Storonsky and entrepreneur, Steven Bartlett, inspirational talks by Billy Monger and Drew Binsky, a fashion show celebrating diversity with prosthetic designs. Live art and choir with Sophie Tea and an e-sports tournament with gamer TenZ. A live broadcast stream also ensured no one has to miss out.
We produced a free immersive exhibition over the 4 story tall DOOH screens that transported guests straight from Tottenham Court Road tube station to a journey through the ‘Road to Revolutionary’ - highlighting the common threads that connect our Revolutionary talent together.
Programming included an interactive session with Revolut founder, Nik Storonsky and entrepreneur, Steven Bartlett, inspirational talks by Billy Monger and Drew Binsky, a fashion show celebrating diversity with prosthetic designs. Live art and choir with Sophie Tea and an e-sports tournament with gamer TenZ. A live broadcast stream also ensured no one has to miss out.
400+
assets
3.9M
total impressions
1,663
attendees
4.5M+
organic reach from influencer content