FMCG

Behind the Scenes

Discovering iconic work

The session...

We'll explore...

Amplify is lucky to work with some of the most forward-thinking, innovative brands globally and known for being both progressive and a leader in our industry. As we continue to pioneer 'breaking formats' it got us thinking and talking about 'building worlds' and 'creating culture' that lives beyond individual campaigns.

Join us alongside brand and cultural leaders to explore how to build more connected brand worlds that put audiences at the heart of their narratives.

Whether you're building brand equity through a sponsorship, creator campaign or cultural moment, or revisiting how to engage a hard-to-reach community we'll discuss your current challenges and offer innovative, unique solutions to them.

    • Aperol: Aperidisco

      Few brands have such a distinctive presence, positive energy and contagious sociability as Aperol, and their ‘Join the Joy’ campaign delivers just that. Wherever Aperol shows up, it delivers perfect aperitivos, a slice of Italian heritage and spontaneous fun.

      Looking to bring the spontaneous joy of the brand to the UK, delivering perfect serves and grow brand advocacy, Aperol Spritz challenged Amplify to create a summer campaign, with brand experience at the heart of it, that could be amplified by the brand, consumers and beyond.

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    • Pinterest: Possibility Place

      Pinterest is seen as a place for making plans, whether that’s planning for Big Moments (a wedding, or a home renovation) or the every day (meal prep, tomorrow’s look). However, to boost cultural relevance with new and existing users, we needed to show how Pinterest supports turning these dreams into reality.

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    • Jongga: Flavourverse

      How do you launch the #1 Kimchi brand in South Korea and one of the biggest global producers of Kimchi to an untouched UK foodie audience?

      You break the format of a retail pop-up and build an entirely new world packed with theatrical gateways of delicious discovery and cultural crossovers.

      Welcome to the Jongga Flavourverse…

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    • Nando's: Nando's Yard

      Amplify were challenged to create an experience that emotionally connected with Nando’s younger audience, showing they had their finger on the pulse and offering a ‘safe space’ that is sorely lacking in the face of UK austerity.

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    • Google: Nest Pets

      Amplify was challenged to deliver an influencer campaign that would fuel conversation and buzz among Google Loving Nesters for the launch of Google Nest Cam, in order to ensure a healthy top of funnel awareness layer ahead of a harder working ATL campaign.

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    • Red Bull: Red Bull Music Festival

      Amplify were challenged to create and produce 11 events across 4 weeks featuring 100 artists, each with their own independent and unique look and feel, to launch the first ever Red Bull Music Festival in London.

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