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Behind the Scenes

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Discovering iconic work

Over an hour, we'll dive into some of our most talked about campaigns and unpick the strategy and the idea behind it. The strategists and creatives behind campaigns for Nike, Lego, Google, and Pinterest will share their insights and approach; showing how and why they were successful and how you can take learnings for your 2024 planning.

The session...

We'll explore...

Amplify is lucky to work with some of the most forward-thinking, innovative brands globally and known for being both progressive and a leader in our industry. As we continue to pioneer 'breaking formats' it got us thinking and talking about 'building worlds' and 'creating culture' that lives beyond individual campaigns.

Join us alongside brand and cultural leaders to explore how to build more connected brand worlds that put audiences at the heart of their narratives.

Whether you're building brand equity through a sponsorship, creator campaign or cultural moment, or revisiting how to engage a hard-to-reach community we'll discuss your current challenges and offer innovative, unique solutions to them.

Aperol: Aperidisco

Few brands have such a distinctive presence, positive energy and contagious sociability as Aperol, and their ‘Join the Joy’ campaign delivers just that. Wherever Aperol shows up, it delivers perfect aperitivos, a slice of Italian heritage and spontaneous fun.

Looking to bring the spontaneous joy of the brand to the UK, delivering perfect serves and grow brand advocacy, Aperol Spritz challenged Amplify to create a summer campaign, with brand experience at the heart of it, that could be amplified by the brand, consumers and beyond.

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Pinterest: Possibility Place

Pinterest is seen as a place for making plans, whether that’s planning for Big Moments (a wedding, or a home renovation) or the every day (meal prep, tomorrow’s look). However, to boost cultural relevance with new and existing users, we needed to show how Pinterest supports turning these dreams into reality.
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Jongga: Flavourverse

How do you launch the #1 Kimchi brand in South Korea and one of the biggest global producers of Kimchi to an untouched UK foodie audience?

You break the format of a retail pop-up and build an entirely new world packed with theatrical gateways of delicious discovery and cultural crossovers.

Welcome to the Jongga Flavourverse…
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Nando's: Nando's Yard

Amplify were challenged to create an experience that emotionally connected with Nando’s younger audience, showing they had their finger on the pulse and offering a ‘safe space’ that is sorely lacking in the face of UK austerity.
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Google: Nest Pets

Amplify was challenged to deliver an influencer campaign that would fuel conversation and buzz among Google Loving Nesters for the launch of Google Nest Cam, in order to ensure a healthy top of funnel awareness layer ahead of a harder working ATL campaign.

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Red Bull: Red Bull Music Festival

Amplify were challenged to create and produce 11 events across 4 weeks featuring 100 artists, each with their own independent and unique look and feel, to launch the first ever Red Bull Music Festival in London.

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Don't miss out.

Whether you'd like find out more about the insights and approach behind campaigns such as these and other amplifiable experiences, or to talk in confidence about upcoming campaigns, we'll introduce you to those within the team with the most relevant experience and examples to discuss further.

Joining the dots between
people, brands + culture.

Amplify is a global creative agency, specialising in culture and experiences. Named both ‘Brand Experience Agency of the Decade’ and 'Global Experience Agency of the Year', Amplify works with some of the world’s most forward-thinking and progressive brands including; adidas, Airbnb, Google, Netflix, Pinterest, PlayStation, Porsche and Spotify, creating campaigns and experiences that join the dots between people, brands and culture. The agency is the creative mastermind behind Young Blood, a research platform focused on modern youth culture and pioneers of leveraging worldbuilding to influence the future of brand building.

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