We solve problems.
At the heart of any problem is a person. A real person. What they think, believe, want or need. We help brands to connect with them and the things they love...
Creative agency specialising in experience and culture
Amplify is a global creative agency, specialising in experience and culture.
As an agency, we take pride
in pioneering the untraditional
with the rigour of the traditional.
Amplify was founded to createbig ideas, stories, campaigns, platforms, experiences and activations that can be shared and amplified by everyone, through every touchpoint and across the entire marketing mix.
Having championed the concept of ‘brand experience’, Amplify is known for being at the forefront of the changing marketing and cultural landscape. Through a powerful mix of strategic thinking, creative bravery, cultural connection and executional excellence, we understand how to unearth creative and cultural opportunities on behalf of our clients.
We work with some of the most progressive
and innovative brands worldwide...
...and were recently named:
Campaign's ‘Brand Experience Agency of the Decade’.
We challenge pre-existing perceptions in traditional advertising and keep creativity at its core. As a creative experience agency, we help brands drive reappraisal and love by reconnecting them with their audience through culture. We do this by authentically joining the dots between people, brands and culture to shift the brand's relationship with the audience from transactional to relational.
This guiding philosophy has led us to become the antithesis of traditional ad-land. We don’t restrict our thinking to particular channels or brand touch points but create work inspired and influenced by the culturally-rich world that surrounds us, all so that we can help our clients contribute to culture in a meaningful way.
We turn consumers
into brand fans…
Today, consumers are searching for brands that share their beliefs and values and positively impact the world around them. They want brands with character, brands that think, talk and act like people but also directly interact with them. We always put the audience at the heart of everything we do, starting with real people, not demographics.
Having a connection with someone is deep-rooted. It’s emotional. A feeling. A relationship.
Because when you have a connection, everything just clicks. This applies just as much to brands as to people. And when they feel a connection, they will give their love, their passion and voice to those brands.
By placing narrative design and storytelling at the heart of everything we create, our client’s audiences feel that desired connection. Our audiences are captivated by the story and the narrative design, and in turn, they want to be part of the story. This turns our campaigns into content engines with stories designed to be shared.
Culture forms connections…
Our approach to creative, culturally on-point campaigns:
We break formats.
From the different blends of talent that call Amplify home to the work we create - we’re continually reimagining how we engage, immerse and entertain audiences.
We build worlds.
Placing narrative design and storytelling at the heart of everything we create. Building content engines that captivate our audience with stories designed to be shared.
We create culture.
Not only are we inspired and influenced by the culturally- rich world that surrounds us, but our ambition is to help our clients to contribute to it in a meaningful way with the work we create.
This unified approach means that...
...we find the spaces where audiences and brands benefit each other and co-create, to empower ideas, community and conversation. This is why we’re best known for work that’s culturally connected, worldbuilding and format-breaking.
