Are you in control of your scroll? Imagine if you could see the impact your scrolls have on your mental health.
Amplify’s innovation practice FUTURES has collaborated with Kai Lab’s Creative Technologist, Sean Malikides to create the DoomScroller robot. The initiative promotes the importance of intentional scrolling on social media which has been supported by NABS, the advertising industry's wellbeing charity.
The film features the DoomScroller robot prototype measuring social media behaviour and giving a receipt on the user's mental health. The aim isn’t to demonise social media, instead, it aims to highlight how we can all scroll more intentionally.
Working in collaboration with Sean, the Amplify’s FUTURES team built a prototype DoomScroller to prove their hypothesis that understanding our online actions will allow us to have greater control. Merging the physical and digital worlds, the DoomScroller allows us to see a greater cause and effect of our digital actions, making our actions in the digital world visible.
Ed Hallam, FUTURES leader and Amplify Innovation Creative Director: “The DoomScroller is an incredibly exciting prototype from our newly formed innovation practice Amplify FUTURES, we’re thrilled to have collaborated with Sean Malikides to explore our relationships with the digital world, challenging the status quo for social media behaviours and adding real weight to our actions online – these are all principles that make for a FUTURES experiment that puts people in the centre”.
Kai Labs are a London-based arts and design practice that creates electronic, mechanical and sonic artworks. Their projects are driven by the desire to understand the core components of intriguing, complex and beautiful natural phenomena.
"Our work aims to find the delicate balance between what technology can control and what randomness can disrupt, to build objects and spaces that are relatable yet surprising."
If you’d like to come in and see us and use the DoomScroller please email edh@weareamplify.com.
