An innovation practice with a focus on driving culture + human connection.
Incubated across our global studios at Amplify, FUTURES is a hopeful look ahead to imagine the possibilities of technology for the future of experience and campaign storytelling. Our goal is to ultimately build ideas that don’t exist today through our experiments and prototypes.
FUTURES is part of Amplify’s continued mission to help brands build worlds and break formats with a dedicated offering harnessing the power of emerging technologies to create memorable brand stories and experiences. As an offer FUTURES is already being woven into the DNA of the agency, influencing and shifting the direction in Amplify’s brand work for clients including Activision, Converse, EPIC Games, Google, Nike, PlayStation and Samsung.
To find out more about how FUTURES can elevate your campaigns, email kate.m@weareamplify.com
Led by Innovation Creative Director, Ed Hallam and Head of Special Projects, Izzy Kertland, pulling together the passions, expertise and experience across Amplify’s global offices in London, LA, New York, Sydney and Paris - including ECD Tim Baggott, Creative Lisa Aoyama and Group Business Director Kate Maidment.
In collab with cutting-edge creative technologists – each experiment looks to drive the future of what's possible for brand experiences and storytelling. We believe in the power of community – so download our code, access the research and let's make something great...
Are you in control of your scroll? Imagine if you could see the impact your online scrolls have on your mental health.
Amplify’s innovation practice FUTURES has collaborated with Kai Lab’s Creative Technologist, Sean Malikide to create the DoomScroller robot. An initiative that promotes the importance of intentional scrolling on social media.
Innovation is not slowing down, however, we believe in demystifying the technologies and bringing them back to experiences that serve people and culture. This is not, tech for tech's sake – we're looking for meaningful human ways to allow innovation to be felt and not just seen. See how we've collaborated with clients including Activision, Converse, EPIC Games, Google, Nike, PlayStation and Samsung.
Whether you're a Brand or a Creative Technologist looking for a space to bring ideas to life with innovation, reach out to futures@weareamplify.com
