The Prototype Drops:
Open-Source Experiments
In collab with cutting-edge creative technologists – each experiment looks to drive the future of what's possible for brand experiences and storytelling. We believe in the power of community – so download our code, access the research and let's make something great...
Futures x epok.tech
Experiment 001: A sonic spatial AI - allowing artists and fans to co-create music, using movement as a prompt.
Our prototype allows a musician to place melodies in space using GPS, as fans move between points a new track is generated based on their co-ordinates. Different guests can play various musical roles and collaborate in new ways - however, this newly generated music all comes from the artist's vision, but is mediated by AI.
Access the code.
Futures x Kai Lab
Experiment 002: A robot that can measure our social media behaviour and give us a receipt for our mental health.
Merging the physical and digital worlds allows us to see a greater cause and effect of our digital actions.
Futures x Tigris Li
Experiment 003: We asked ourselves, can an object help us feel emotions?
We've created Sonic Affections to do just that, by helping us re-live the emotions expressed in conversation, using sentiment analysis AI and academic research in haptic design and our physiological responses we can elicit the same reactions that the person speaking originally felt. Helping bring people closer together no matter their distance.
Access the research
An innovation practice to drive culture and human connection.
Incubated across our global studios at Amplify, FUTURES is a hopeful look ahead to imagine the possibilities of technology for the future of experience and campaign storytelling. Our goal is to ultimately build ideas that don’t exist today through our experiments and prototypes.
Innovation is not slowing down, however, we believe in demystifying the technologies and bringing them back to experiences that serve people and culture. This is not, tech for tech's sake – we're looking for meaningful human ways to allow innovation to be felt and not just seen.
With every emerging technology, new culture thrives – whether that's the world of gaming or AI in beauty our goal is to help create experiences and stories that serve a culture that is constantly being reshaped.
Nothing makes us happier than working closely with our clients to use emerging technologies to drive the future for brand experiences and storytelling, building the future together. Check out some of our latest projects that push the boundaries of what's possible.
