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Amplify, the global creative agency that specializes in experience and culture, has been selected as the lead agency by Bloomberg Media to bring the inaugural Bloomberg Green Festival to life.
The appointment follows a competitive pitch process. Bloomberg Media selected Amplify to fulfill its plans to launch a major sustainability event called “Bloomberg Green Festival”, creating a destination-worthy experience to inspire modern leaders into action.
The four-day festival begins on July 10 and will take place at Marion Oliver McCaw Hall and Seattle Center Ground. Operating at the crossroads of sustainability, design, culture, food, tech, data, science, policy and entertainment, the festival will immerse attendees in solutions-driven experiences with world-renowned experts to inspire climate action.
Set within a walkable campus and venues across Seattle, the city will play host to a range of workshops, planning sessions and keynote addresses from leading voices in the climate movement.
The Bloomberg Green Festival is presented by Amazon.
Dan Minty, Chief Strategy Officer, Amplify said: “In partnering with Bloomberg on the Green Festival we have the opportunity to create a true cultural moment – one that unites different audiences to find solutions, inspire practical action and drive transformative change. Our work will be underpinned by a robust sustainability framework and a mitigation strategy that ensures we remain accountable from concept to design, right through to implementation.”
Jennie Mossman, Sustainability Lead will provide support focused on mitigating environmental impact and ensuring the project meets Amplify’s sustainability objectives.
Amplify is also celebrating becoming a certified B Corp, positioning them as the ideal creative partner for the project. The B Corp certification process is one of the deepest commitments to responsibility a business can make, as it requires the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.
To read the full article, visit Roast Brief.