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Amplify helps brands enter a new era of Creators, Communities and Partnerships with new offering, Co.Labs
Amplify, the global creative agency that specialises in experience, entertainment and culture, is redefining its creators, communities and partnerships offering with the launch of Amplify Co.Labs, an evolved team that will focus on authentic, strategic collaborations with co-creation at their heart.
Published by: Roast Brief
Date: 21/05/2024
Partnerships take many forms, bringing together people, partners, platforms, places, brands, entities, communities and more, but a pragmatic and progressive approach rooted in culture is what differentiates ‘brand badging’ from a true collaboration.
Amplify Co.Labs will harness the agency’s creators, communities and partnerships capabilities with a focus on driving conversations, cultural impact and earned reach through compelling brand and product stories, designed to traverse channels and spaces. The Co.Labs team will be continuing their work with clients such as Nike, Pinterest, Google and Aperol, building on a year that has seen Amplify’s talent and partnerships-led campaigns and activations go from strength to strength.
Highlights have included: Nike 1000 Victories launched with a TikTok call out from the Matildas Vice Captain, Steph Catley alongside over 30 Nike brand ambassadors which went on to win Greatest Brand Campaign at the TikTok Ad Awards; Converse New Edge London featuring jewellery designer Martine Ali; artist and technologist Tigris; sculpture artist Audrey Large; and Rifke Sadleir, coder and creative technologist; Pinterest Possibility Place that achieved a 2.3m organic influencer reach.
To read the full article, visit Roast Brief.