Amplify most awarded agency at Experience Awards

Netflix swept the board at the Campaign Magazine UK Experience Awards 2022.

The streaming brand's 'Money Heist: The Biggest Fan' campaign for the final series of La Casa De Papel was an interactive-led activation to search for the show's biggest fan. The multi-platform campaign culminated in a gameshow-meets-escape room filmed IRL experience and a globally broadcast talk show.

It won a total of four golds for Global Brand Activation, The Game Changer, Production Experience and Creative Event of the Year. It was awarded silver for B2C Brand Experience.

Commenting on the win Jonathan Emmins, Founder of Amplify said: "Having seen the incredible impact Money Heist has had on people and culture around the world we knew this wasn’t just about replicating moments, scenes and visuals from the show. Instead, our focus was taking the inspiration and thinking to create new and exciting challenges, experiences and cultural moments."

Westfield also took home Gold at the awards. The global ‘Lady Gaga presents Love for Sale, brought to you by Westfield’ campaign won Best Collaboration, as well as being shortlisted in the Global, Game Changer, Creative Idea, Creative Event, Integrated, Virtual, Music and Production categories.