Amplify Webinars 2020 - 21

The past year has proved that brand experience must be an approach and a relationship, not just an activation or a tactical event. Brand experience’s focus should be creating big ideas and campaigns that can be amplified across multiple touch points and marketing channels. Seizing the positive, we firmly believe the pandemic is expediting changes long overdue in the world of brand experience ­– pushing creativity, innovation and integration harder than ever before.

Amplify works with some of the most innovative and progressive brands all over the world including adidas, Adobe, Amazon, BrewDog, Converse, Facebook and Smirnoff. We are known for being thought leaders in our industry and were determined 2020 would be no exception.

We helped clients, existing and new, navigate the challenges of the pandemic; always ensuring any marketing investment delivered long-term gain to evolve and future-proof their brands, not just create 'quick fixes'.

This session builds on previous webinars sharing the key principles we at Amplify have identified as most important for brands, as featured in Campaign's 'The Year Ahead for Experiences'. We match theory with concrete examples of work we believe pioneers and exemplifies this approach for brands including Dr. Martens, Google, YouTube and for one of the biggest global product launches of 2020 with PlayStation®5.

This session picks up from our previous webinar, 'Reimagining Experience through Content, Broadcast + Innovation' taking a practical and pragmatic look at the role of physical experiences.

We'll explore the constantly evolving consumer mindset and how that alters according to audience; by sector, scale, geographical location, B2B and B2C.

From a brand experience perspective, we'll explore how physical experiences can be designed, shaped and delivered as legislation and guidelines lift, being mindful of audiences’ concerns and comfort, always putting the health and safety of all involved first.

We'll show how campaigns and experiences can be designed to work harder and be amplified through broader channels and further integrated across the wider marketing mix. With events and experiences likely to be smaller and more controlled in the next few months, this puts the emphasis on our 'experienced by few, shared with many' approach.

Then we'll put this thinking into practice by working through a number of challenging scenarios and potential solutions – small through large – as restrictions begin to lift.

Finally we'll wrap the webinar up by looking at what we believe brand experience will look like in the 'new normal’, and why we think this expedites changes that were already happening – and needed to happen – in the brand experience world.