Brands Are Not Needed (Or Welcome) at Burning Man…

You’re riding down the playa in the middle of the night, with your bikes lit up. Everyone's wearing lights as the desert is pitch black. There’s a glow in the air from drones that form a whale swimming through the sky; they then transition into a rotating wolf. Slowly noise erupts from across the playa, it sounds like 80,000 people are howling. These moments are only possible because of the ideology of Burning Man, where experiences are meant to be enjoyed in and of themselves, without an ulterior motive.

At Burning Man because the foundation is on the experience and the contribution even in the micro-expressions things move in a different way. If brands were to come in the whole festival would collapse, as that would detract from the reason it is so great in the first place, so it would cease to exist.

To read the full article, visit Little Black Book.