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Brands' Support of Mardi Gras Remains Vital, Year-Round Advocacy "More Important Than Ever"

    Brands should “show respect and stand in alliance with the community for the sake of the community, not publicity and profit,” write Amplify’s managing partner, Gareth Davies, and project coordinator, Domenic Scriva, ahead of this weekend’s Mardis Gras.

    Published by: Little Black Book
    Date: 27/02/2025

    Sydney's Mardi Gras is a beloved tradition and space to celebrate the joy and resilience of the LGBTQ+ community. In recent years, we've had the privilege of working on the parade at Amplify by collaborating with creative and passionate clients to bring their visions to life. We know that the brands that engage deeply with festivals like Mardi Gras can create meaningful impact on both the broader community and cultural landscape.

    To read the full article, visit Little Black Book.

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