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Furby makes mischief in NYC with help from Amplify

    Furby is back and is leaving marks of mischief all over NYC, turning the city into a giant sandbox of discovery – from an extreme bedroom takeover to glittered cement footprints and fur-covered objects.

    Published by: MediaShotz
    Date: 12/07/2024

    This is all part of a new campaign launch from Hasbro and Amplify, the independent global creative agency that specialises in experience, entertainment and culture.

    Furby NYC mischief campaign
    The campaign, which runs from 10 to 17 July, will deliver a wide range of surprise and delight moments sprinkled throughout the Big Apple, such as fur-lined park benches, trash cans and parking cones, anywhere that Furby feels needs a little love.

    These charmingly weird moments and ‘good deeds’ in NYC will stop passersby in their tracks, encouraging them to capture the moment and making them wonder “what happened here?!”

    Furby’s NYC crib can be explored on 21 Spring Street, where visitors can experience the mind of Furby and 90’s nostalgia, including lava lamps, disco balls, and boy band posters and of course, fur-lined everything.

    Furby’s Crib will host giveaways with special guests, and influencers invited to explore and spread the word.

    To read the full article, visit MediaShotz.

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