It's a win for global PS5 launch

25 regions. 5 continents. 1 global launch....

Well done to all at Sony Interactive Entertainment. The global launch of PlayStation 5 has picked up a number of awards at Event Marketer's Ex Awards and EDTA'S.

> Best Production of an Event (Consumer) - Winner> Best Multi-Market Event (Consumer) - Silver> Best Use of A/V - Bronze

It was a true collaboration on a global scale at the height of the pandemic. Massive Amplify thanks to all those involved. Special shout out to the team at Inertia Studios for leading the way with the groundbreaking, and now much emulated, anamorphic content.

Full results HERE: https://lnkd.in/eAFJTc-rCampaign overview HERE: https://lnkd.in/etT6e86q