Likes vs life: What Laneway reveals about Gen Z’s online-offline paradox

Earlier this month, I joined 46,000 other Sydneysiders at Laneway Festival to finally experience our God-given right to a Brat Summer (and it’s the same but it’s down under so it’s not).

In a time when Aussie summer festivals continue to get cancelled, and the live music scene feels like it’s crumbling around us, Laneway managed to sell out key cities within hours. So, what does this festival reveal about Australia’s chronically online Gen Z and their craving for real-life music experiences?

Here are a few observations through a cultural strategy lens—examining how this Online-Offline Paradox shapes Aussie festival culture across content, fashion and music.

To read the full article, visit Mumbrella.