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My First Year as a Creative: Adland’s Newbies Finding Their Feet on Changing Ground

    Fresh recruits at agencies, including Amplify, Havas, BBDO and BBH, have been speaking to LBB about 'AI panic', learning to “be irresponsible”, and more during their first 12 months in a rapidly evolving business. Amplify New Wave Intern Rodney Sihlangu shares his thoughts on working in the rapidly evolving industry.

    Published by: Little Black Book
    Date: 27/09/2024

    “What I’ve gleaned from working at Amplify is that divergent thinking across teams, with everyone working as one brain, is what leads to the best deliveries. This has made me appreciative of the four dimensional journey that my first year in Adland has been. My aim is to continue building on my ability to support projects from a creative and strategic angle, perhaps in a hybrid role.”

    To read the full article, visit Little Black Book.

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