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Pinterest’s ‘Possibility Place’ brings website to the high street

    It marks Pinterest’s first-ever consumer pop-up experience.

    Published by: Campaign
    Date: 29/09/2023

    Pinterest has opened the “Possibility Place”, designed to apply the digital experience of Pinterest to the real world.

    The event, which includes a corner shop, a beauty bar, a DIY store and a tattoo parlour, is Pinterest’s first-ever consumer pop-up experience.

    Visitors to the pop-up will be offered the latest in beauty trends, inspirational recipes and home DIY workshops.

    The two-day pop-up was created by Amplify and is appearing in Covent Garden this weekend (28-30 September).

    The experience builds on Pinterest's activations on the Croisette beach at the Cannes Lions International Festival of Creativity in recent years.

    The Covent Garden pop-up is part of a wider campaign, developed in-house by Pinterest’s creative team.

    The “It’s possible” campaign reinforces the idea that Pinterest is a platform that helps users go from dreaming to doing.

    It features four campaign videos created using live-action, stop-motion and motion graphics.

    The videos explore four narratives that show people integrating Pinterest into the real world. “Tropical getaway” covers holiday planning, while “90s party” shows people nailing the perfect look. The other videos are “Disco treehouse” and “Monster bash”.

    Louise Richardson, marketing director EMEA at Pinterest, said: “Pinterest is the place to find ideas that help bring magic to the often mundane moments in life. Whether that’s a special twist on your favourite lunchtime sandwich or a new hairstyle idea for your next Saturday night out, Possibility Place brings all of that inspiration to life. The pop-up is part of our 'It’s possible' campaign, which highlights how Pinterest can both inspire great ideas and make them happen.”

    The campaign will roll out across TV, streaming, social, digital, programmatic and cinema in the US and UK in November. Media is by Mediahub.

    Ben Seary, group creative director at Amplify, creative and production partners on "Possibility Place", said: “We reimagined a corner shop, beauty salon, and DIY store through the lens of Pinterest, each offering a diverse array of creative and unexpected possibilities.

    “Through hands-on experiences and thought-led discovery, we are showing visitors how they can turn their inspiration on Pinterest into action.”

    To read the full article, visit Campaign.

    Brand Experience Agency of the Decade