Pinterest's 'Possibility Place' Pop Up Offers Inspiration to the Real World

This week, Pinterest is opening the doors of Possibility Place, a two-day corner shop, beauty bar and DIY store pop-up in London, elevating the beauty, food and home inspiration found online to the real world.

Open Friday 29th September - Saturday 30th September in Covent Garden, Possibility Place brings the user experience of Pinterest to life in the format of the British high-street.

Using the platform’s ability to inspire great ideas and then make them happen, the pop-up created by Amplify will feature mocktail-making workshops, an opportunity to get a new tattoo, and interactive demos with the best interior Creators, upcycling tired household items into statement pieces - showing that anything is possible.

Possibility Place launches as Pinterest today unveils the latest instalment of its brand campaign, “'It’s Possible' reinforcing how Pinterest is a platform that helps users go from dreaming to doing.

Developed in-house by Pinterest’s House of Creative team, the campaign features a combination of live-action, stop-motion and motion graphics to capture four unique narratives that show how people seamlessly integrate Pinterest into the real world - from planning a vacation to nailing the perfect look for a '90s party. Running cross-platform with Media Hub, the campaign will be extended through TV, Streaming, Social, Digital, Programmatic, and Cinema in the US and UK in November 2023.

Louise Richardson, marketing director, EMEA at Pinterest said, “Pinterest is the place to find ideas that help bring magic to the often mundane moments in life. Whether that’s a special twist on your favourite lunchtime sandwich, or a new hairstyle idea for your next Saturday night out, Possibility Place brings all of that inspiration to life. The pop-up launches as part of our latest brand campaign 'It’s Possible,' that really highlights how Pinterest can both inspire great ideas and make them happen, from the everyday to the extra special.”

Ben Seary, group creative director at Amplify, creative and production partners on Possibility Place added, “Working with Pinterest provided us an opportunity to bring some magic into people’s everyday lives. We did this by reimaging a corner shop, beauty salon, and DIY store through the lens of Pinterest, each offering a diverse array of creative and unexpected possibilities. Through hands-on experiences and thought-led discovery, we showed visitors they can turn their inspiration on Pinterest into action, from bringing a twist to their meals to reinvigorating their spaces, we showed how Pinterest could help people elevate the everyday.”

Saj Nazir, Mediahub UK, SVP, media creativity said, “Possibility Place unlocks the magic of everyday inspiration where Pinterest meets reality. This exciting pop-up provides the perfect platform for visitors to discover the brand's new ‘It’s Possible’ brand campaign.”

To read the full article, visit Little Black Book.