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Podcast: 'Is Experiential a Dirty Word?'

    Published by: The Drum
    Written by: Chris, Sutcliffe and Holly, Hall
    Date: 02/12/2021

    "We’re excited that whilst no-one would have wished it the pandemic is expediting changes we believe were long overdue in the world of brand experience - allowing us to push creativity, innovation and integration harder than ever before..."

    As part of The Drum's experiential deep dive our Founder Jonathan shared his thoughts on the future of brand experience with Lively Worldwide's Mike White and Freeman's Natasha Barnes. Thanks to The Drum's Chris Sutcliffe and Holly Hall for hosting.

    Podcast HERE

    Also as part of the series check out Amplify Strategy Director Simon Richardson's article HERE: 'The global experience bounce back: what has changed?':

    Brand Experience Agency of the Decade