Samsung returns to Vivid Sydney as Major Partner

Samsung will deliver an interactive installation inspired by Galaxy AI, first unveiled on Samsung’s Galaxy S24 series earlier this year.

“This will be the third time that Samsung has activated at Vivid Sydney and we are thrilled to once again partner with an event that showcases the dynamic relationship between technology and creative expression,” Samsung Australia head of mobile experience, Eric Chou said.

“Our presence at the festival this year isn’t just about showcasing advanced technology like Galaxy AI, which empowers users to unleash their creativity and productivity in new ways and enables barrier-free communication – it’s about creating interactive and memorable experiences that bring people together. We anticipate that our activation will reach hundreds of thousands of visitors, providing them a glimpse into the future of mobile technology and social connection.”

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