An entertainment + content collective that focuses on experimenting with new worlds of storytelling - working with brands that want to go Off Script.
This era of creator culture is rewriting the script of storytelling.
And we’re helping brands rescript their entertainment offering alongside it.
Rolling out across Amplify’s global hubs, the Off Script collective works with brands that want to break the format of branded entertainment and IP. Those that want to be connected to a new era of storytelling styles, tools and creators.
This is already being woven into the DNA of how the agency tells stories through experience and culture, and we have some exciting collaborations lined up for 2025.
Led by Creative Director, Jordan Dale and Group Business Director, Sophie Rodgers Lake, alongside our Production department from Amplify’s HQ in London. To find out more about how Off Script can elevate your brand storytelling, please reach out to: sophiel@weareamplify.com
But what does format breaking through the lens of film and entertainment look like?
It looks like creating a gameshow-meets-escape room to celebrate the launch of a Netflix show. Or taking a documentary format, smashing it into pieces, and rebuilding it as a tok-umentary on TikTok.
The world of commercial film and branded content can tend to follow a bit of a script.
And sure, we can do that. But we’re at our best when we go Off Script.
Our new monthly creative workshop that’s dedicated to experimenting with the latest in video tools. Each month Off Script puts a few hours aside to play with, and create with, new creative tools - to then upskill the wider team and have the knowledge to educate brands on how to use them.
Working with rising creator Paolo Abeabe, the first original scripted film from OffScript will tell the story of Sonic Affections, the latest physical creation from the Futures team - created by Creative Technologist, Tigris Li.
With every new generation, the line between what’s real and what isn’t becomes thinner. Jordan Dale, creative director at Amplify has been exploring how blending the worlds of Intellectual Property (IP) and real life make for the most engaging brand stories.
