Words by Yasmin Arrigo + Sean Arrigo,
Global Editorial Director + Trends Editor, Amplify.

Although a six-hour flight away, it sometimes feels as though London and Lagos are merely minutes apart.

And with multiple bridges being formed between the two cities across a multitude of disciplines, it seems that Grace Ladoja is a common denominator behind the scenes of all exciting crossovers happening across the two nations.

Founder of global culture studio Metallic Inc. and the Homecoming Festival, her work’s red thread looks to bring brands authentically into the world of some of the most influential talent coming out of the UK and Nigeria, whether that’s household names like Skepta and Slawn, or more nuanced figures like Ayra Starr and Teezee.

Whether through funding to help start-up businesses take off, festivals to showcase musical talent or placing talent with potential in the right places to allow them to gain visibility, Grace Ladoja has her hand in many cultural crossovers, working unassumingly – but with major impact – behind the scenes.