Previously working as an art director for a French house label...

Kirou began DJing between Paris, Amsterdam and London, building a wealth of experience and understanding for what he loved. He founded creative community 99Ginger in 2018 with the goal of blending a plethora of music to create an experience that was all inclusive of the multitude of fragments of the Parisian music scene.

Five years and countless radio shows, Boiler Room takeovers and international tours later, the proof of the fusion of songs means it’s no longer impossible to go out in Paris and hear hip-hop played alongside techno or Afrobeat. But Kirou’s mission extends beyond Paris. He’s also connecting disparate musical worlds together with 99Ginger, whether that’s through the community’s online shop, books and merch, editorial offering or truly
unforgettable events. He’s breaking down barriers and ensuring that whilst treading new ground, there’s support in place to create a well-trodden path for lovers of music.

Simply put, music sounds better with Kirou.