For Rihanna, first came music, then came film, next came Fenty.

The cosmetic side of her business sent waves across the beauty industry when she launched her foundation range with 40 shades, and she was celebrated for her commitment to inclusivity.

She brought the same disruptive and inclusive outlook to her lingerie and clothing brand, Savage X Fenty, by stocking XS through to 5XL. Savage X Fenty has since turned heads with its live shows and been recognised for its wide range of models, headline talent and precision performances.

By fusing her talents with her iconic Fenty makeup moment during her Super Bowl halftime show performance, Rihanna proves that she really can do it all, as she pushes her brands to deliver what consumers demand and challenges the status quo.