Curiosity Rooms

We take the every day for granted. We live it, but we don’t always see it. Extraordinary things are happening all around us. In the tube, on our way to work. It’s the guy making kebabs down the street. It’s the ivy growth on a concrete wall. It’s the beautiful yellow park bench. It is everything that makes London what it is today. Empowering curiosity has always been at the heart of Google, from Search to Maps to Translate to Assistant. Pixel 3 helps you satisfy your curiosity by enabling you to discover the extraordinary all around you.

Our campaign would bring to life the Google Pixel 3 campaign, celebrating the extraordinary – from the local heroes to the undiscovered beauty we walk past every day – with an experience hub that invites everyone to see London through a new lens, celebrating a world where fashion, food, music and art collide in a familiar, yet unexpected way.

Amplify transformed a brand experience into a content engine as The Curiosity Room’s impact travelled way beyond the physical four walls of the space...

Curiosity Rooms successfully launched Pixel 3, attracting 71,000+ visitors and achieving a reach of 1.3 billion through exclusive content creation, press and media partnerships. It also became the highest selling door for Pixel 3 in the UK during the campaign period.

The partnerships ensure the brand experience would go beyond the physical event - reaching those who couldn’t engage IRL.