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Create Sydney
Amplify + Canva transform workplace clichés into the ultimate office party...
Challenge
Canva Create is a cultural event that pushes Canva’s business and product narrative forward, builds brand love and deepens engagement with their community.
After a record year in the US, Canva decided to host Create ’24 in Los Angeles instead of Sydney. Amplify was challenged to bring Sydney Canvanauts together to connect and celebrate separately from the main event for the first time.
Insight + Strategy
From the platform to the culture, Canva is made possible by the endless creativity of the Canvanauts. Authentically diverse, Canva is anything but a normal corporate job - cultivating a space where employees are free to be themselves.
Today, while many workplaces remain uninspiring and filled with bad design, Canva is helping redesign work for the better through Work:Redesigned - a new way to dive into work.
To highlight this and celebrate Canvanauts contributions to the platform at the same time, we tapped into the corporate core trend and immersed Canvanauts in a quirky, playful world that flipped stereotypical office life upside down.
Solution
Canva Create
After watching the Canva Create LA recast from their real offices, Canvanauts journeyed into a weird and playful world of water coolers, offbeat office talks and bouncy boardrooms. Sydney’s White Bay Cruise Terminal was transformed into fun and fabulous moments within the framework of an “Unusual Work Day”.
Canvanauts experienced this Business Unusual workday from commute to knock offs with curated adventures. First Canvanauts sailed into the venue by boat, before being invited to hang up their work ties and file away their cloaks at reception.
Brought to life with an environmental design that subverted the conventional office space using vibrant pops of colour, graphical elements and oversized inflatables. Built spaces were implied by a combination of key Canva-centric and office props, minimal build elements and lighting.
Slacking off was highly encouraged with experiences to accommodate different tastes including the AV Room for Canva Create LA speaker sessions and The Office reruns, alongside the Magic Studio Blind Pitch conference room.
Additional office themed chillout and communal zones, Bouncy Castle Boardrooms, handball tournaments and cocktail dispensing water coolers set Canvanauts up for a night of unforgettable celebrations.
A ‘Formal Abnormal’ dress code was encouraged and featured open-ended interpretations of office attire that saw some wacky and wonderful costumes hit the dance floor.
Keeping on theme, Karen from Finance became our Unofficial Office Manager, entertaining Canvanauts with PA messages, and led the Surprise Stand-Up, a quick moment to celebrate MVPs on the Canva team.