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Cannes Film Festival
Amplify created Netflix's first home from home...
Challenge
Netflix entered two films for the coveted Palme d’Or prize at the Cannes Film Festival 2017. With only six weeks between initial brief and delivery, Amplify were challenged to create a presence that embodied the idea of ‘showing up, not showing off’.
Insight
Exhilarating yet busy, Cannes during festival season is filled with late nights and early mornings. During this demanding time, attendees want a space where they can relax, but also want to a place where they can celebrate the Festival in all its glory.
Strategy
To create a home from home for Netflix’s first outing at Cannes that perfectly bridged the every day and extra-ordinary.
The Netflix Hub
We designed and produced a multifunctional space that would host a series of press conferences, dinners, cocktail parties and promotional events. As well as being a hotspot for attendees of the festival and A-list talent alike, the Hub was created complement Netflix’s all-out star-studded celebration at the end of the Festival, celebrating the screenings of Okja and The Meyerowitz Stories
The Netflix Hub consisted of four zones – a sheltered garden, purpose-built bar area, a living area, and a calm and chilled café. Using scenic production and carefully chosen interiors, we created a welcoming home-away-from-home for Festival attendees.
The Netflix Cannes Wrap Party
This year, for the first time ever, Netflix entered 3 films into the coveted Palme d’or competition at the Cannes Film Festival.
To support this inaugural presence on the French Riviera, Amplify were commissioned to design and produce a multifunctional space that, over 6 days, would host a series of press events, dinners, cocktail parties and promotional events.
Briefed to show up, not show off, Amplify set about the complete aesthetic overhaul of a dilapidated restaurant on the Croisette, utilising the venue’s interior and exterior spaces for maximum flexibility.
Through scenic production, furniture selection, lighting and accessories, a minimalist and angular design language was thread throughout the space to create a welcoming, elegant and contemporary business hub.
The week was capped off with an exclusive, star-studded celebration party at a luxury villa in the hills overlooking Cannes.
A 500-strong guestlist were treated to live DJs on 2 different levels of the grounds and a bespoke menu of signature canapés and platters from local Michelin star chef.
Sophisticated decoration, vintage furniture, lighting and interactive photo opportunities combined to create a visually captivating event that impressed its mix of film industry execs and celebrity guests.