Club Quatre

How do you capture attention during a busy Paris Fashion Week?

You invite people to an exclusive event which celebrates the 20th anniversary of the famous Boucheron Quatre collection.

Introducing... Club Quatre

We opened the first nightclub within La Place Vendôme for one night only.

The iconic Quatre Collection originated twenty years ago, at the peak of the 'noughties'. Recent years have seen a resurgence of all things noughties - with everything from fashion to music being influenced by Y2K culture. To celebrate this and bring a healthy dose of nostalgia to our millennial audience, we introduced dazzling Y2K theming throughout the nightclub to evoke a nostalgic throwback celebration of 20 years.

We also heavily leant into the birthday celebration vibe to bring a festive, unique and glamorous atmosphere. The event brought together family and friends to celebrate Quatre's 20th birthday with all the ingredients of a Parisian night club in the 2000’s.

Inspired by Chez Castel, le Palace and les Bains, we turned the Boucheron iconic apartment into a real club that evoked the night club experience of the early 2000's. Even enlisting the most famous doorman of Paris, 'Big John', to welcome our guests.

We then leveraged Quatre design elements, infusing them in the styling, lighting and event branding through touchpoints such as vintage posters, disco balls and nightclub seats.

Finally, we allowed guests to step into the world of Quatre and capture content with photo moments throughout the club.