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Color of Allure
Amplify + Chanel Beauty reveals the latest makeup collection in partnership with the Comètes Collective…
Challenge
Position Chanel as the authority of color in luxury beauty.
Insight + Strategy
At Chanel, allure is more than aesthetics. It is the sum of choices a woman makes that defines how she wants to show up to the world. Just as light is the sum of all colors, allure is more than meets the eye.
What if we could actually dive into allure to discover the colors that compose the whole?
Solution
Color of Allure.
As a new chapter of the Comètes Collective story, the Color of Allure was an invitation to dive into their first collections, a tribute to the heritage of the house and the transformative power of colors.
Inspired by Gabrielle Chanel and through the prism of the Comètes Collective, Ammy, Cécile, and Valentina we invited Press & Media to explore and feel their Colors of Allure.
We took guests on a journey of discovery of the rich palettes of textures and shades introduced by Chanel, expanding their Color of Allure possibilities.
The experience journey was made up of three key beats:
Welcome Panel: An introduction to the experience by the Chanel team.
Roundtable: A moment dedicated to the Comètes Collective for them to introduce their universe and inspirations to the guests.
Experience: Inside the Head of the Comètes We invited our guests to dive deep into the artists' minds through immersive pods showcasing each artist’s inspiration and creative process through soundscapes, video content, and product displays. Each pod reflected a new season and color range.