Meta Festival

Working in collaboration with The Fitting Room’s ‘Amp-up with Meta AI’ concept, the team needed Amplify’s expertise to craft an unforgettable experience for Meta Festival 2024.

Amplify’s mission was to bring the brand pillars of AI innovation and creative disruption to life, celebrating Meta’s latest products, sourcing some killer headline speaker talent and crafting a production and guest experience to entice both Meta’s business and creator audiences in tandem.

Meta Festival

Brands and Creators journeyed through the past, present and future of Meta from the timeline to a mirrored Blank Street coffee matcha concept store and Gen AI bespoke tote bag screen-printing, the perfect setting to create, connect and innovate.

In keeping with the event backdrop, the programming was carefully curated. Amplify’s Co.Labs division negotiated key speaker talent including cultural influencer Mel Holdbrook-Akposoe (aka Melissa’s Wardrobe, stylist to Stormzy) and Marketing Director for viral coffee chain Blank Street, Claudia Winter, who joined a fireside chat on how to ‘assure authenticity’. Mel’s very own branded matcha latte was launched at the event, and bespoke creator masterclasses and break out sessions hosted by Meta’s Michael Amaning were high energy.

Key sessions from the day were broadcast to EMEA markets to ensure no one had to miss out. The Festival production with Amplify was, in Meta’s words, ‘one of the most seamless they had ever worked on’