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Top Gun: Maverick Global Launch
Amplify + Paramount launch Top Gun: Maverick to a global audience...
Challenge
36 years after the original was released, Tom Cruise returns in the iconic role of Pete ‘Maverick’ Mitchell in the new summer blockbuster Top Gun: Maverick . To mark this momentous occasion, Amplify were challenged to bring to life the thrilling aeronautic world of Top Gun through a global campaign that would wow audiences and provide the franchise with an OOH love letter to aviation.
Insight + Strategy
Disruptive media OOH
In an age where Hollywood films are leaning more and more into nostalgia when it comes to reboots and long awaited sequels, audiences are looking to be immersed into the worlds of the titles to provide deeper, more engaging experiences.
Amplify wanted to play into the nostalgia of the original world built around the iconography of the franchise, and entice and engage a whole new audience to cinemas. By focusing on the iconic F-18 jets, we brought them out of the world of Top Gun and into our own, inviting the audience to experience it first hand.
Solution
Top Gun Maverick Global OOH Campaign
Using anamorphic technology, we created a love letter to aviation right in the heart of 10 global markets around the world including London’s Piccadilly Circus, New York’s Time Square and Tokyo’s Shinjuku. Using movie FX assets from the filmmakers, we created photorealistic 3D life-size F-18 jets, recreating key moments from the film that allowed the audience to witness the scale, speed and ferocity of the jets.
The global film that was amplified through Paramount channels coincided with the global premiere in Cannes, resulting in a record $248m opening weekend for Paramount and any Tom Cruise film.