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Behind Her Eyes Virtual Premiere

    Amplify + Left Bank Pictures premiere one of the most talked about Netflix shows of the year...

    Challenge

    Amplify were challenged to create buzz and excitement around the launch of ‘Behind Her Eyes’ on Netflix and celebrate the moment with cast and crew.

    Insight + Strategy

    Show launches are traditionally centred around a physical premiere. With lockdown in place we would have to think differently, giving cast and crew a special experience and feeling of excitement without the red carpet moment they are used to.

    We sought to bring cast, crew and VIP’s together to feel part of the same celebratory moment through an exclusive experience, wherever they were in the world.

    Solution

    Virtual Premiere

    We delivered a personal, secure and exclusive as-live virtual premiere to 120 key cast, crew and VIP’s two weeks before the show launched on Netflix.

    Guests were sent individual private access links to the premiere, watchable from their web browser via our broadcast platform, which was designed utilising key art assets to reflect he visual identity of the show.

    To ensure complete security and adherence with embargoes we utilised an individual forensic watermark system.

    Co-ordinating all the premiere content,
we started the show experience with an exclusive intro from the Show Director which we remote-directed from Oslo.
This led into a screening of the first two episodes of the show, which was based on the bestselling novel by Sarah Pinborough. The experience finished with an exclusive rest of show sizzle to get attendees excited about watching the series on Netflix at launch.

      • 120

        cast, crew & VIP attendees

      • 103

        minutes of live content

      • 1

        must-watch Netflix show

    Brand Experience Agency of the Decade