Tough as You
Amplify x Dr. Martens supporting emerging and under-represented creative talent to shape the future of music culture.
Amplify + Dr. Martens team up to support independant creators and sub-cultures...
...but it’s this environment that has made today’s young people the most creative and rebellious spirits. Dr. Martens are a brand loved by freethinkers across the world, and they want to enable more creativity for those young people everywhere. Dr. Martens support emerging creators by fuelling their rebellious spirit.
We worked with Dr. Martens to explore their role in culture, and create a long-term strategy to make an impact on the lives of the UK’s youths and the subcultures they’re engaged in.
Through mixed media, camera capture and post work, we created a series of films that authentically represented each artist through a DMs lens.
Amplify x Dr. Martens supporting emerging and under-represented creative talent to shape the future of music culture.
UK, October 2019
- Dr. Martens helped Shy to crate her music video for 'bad boy'.
- Dr. Martens hosted a launch event in the Boot Room for the video with live performances from Shygirl & her creative community including Miss Jason.
UK, December 2019
- Dr. Martens supported her poetry & literature exhibition
- Dr. Martens hosted a launch event in The Boot Room for the exhibition with live music & spoken word performances from Arlo including a poem she wrote for DM on Toughness
UK, February 2020
- Dr. Martens supported the launch of Glasgow's first independent radio station
- Live broadcast with speicla guests from the Glasgow scene + launch party in Barrowlands 2 with local artists performing
France, April 2021
France, June 2022
UK, May 2021
UK, May 2021
UK, June 2021
UK, July 2021
France, June 2022
UK, July 2020
UK, December 2020
France, December 2020
UK, June 2022
Germany, June 2022
Germany, November 2020
UK, November 2020
UK, March 2020
UK, October 2019
UK, February 2021
Germany, June 2022
France, June 2022
UK, June 2022