Gaming Expo Tour

The video games industry’s number one gaming headset company, Turtle Beach, challenged Amplify to help it connect with gaming fans at three key events – GAME Conference, EGX and Smyth’s Toys Expo.

A full on experience for gamers, cutting through the noise to create a memorable moment.

We designed and built bespoke, reusable demo units to hero Turtle Beach’s new range of products at industry and consumer-facing events alike, and staffed them with an expert team of gaming and tech enthusiasts.

The physical was integrated with the digital in the form of a #TBTREATS competition, which encouraged consumers to take a selfie with Turtle Beach headsets and post their image on Twitter using our tag for the chance of winning a range of prizes. The competition not only encouraged engagement with consumers but also extended the brand’s social reach during the events.

A giant Turtle Beach headset, huge LED screen and giant hanging banner grabbed plenty of attention, helping us maintain a constant buzz and flow of traffic at the stand. We delivered over 11,880 demos at EGX alone. Importantly, sampling also translated to sales, with the on-site GAME pop-up shop completely selling out of PX4 headsets on the second day of EGX due to high demand.